The idea of “cold email pitching” comes with such baggage. Probably because we’ve all received really awful cold email pitches in the past.
You know what I’m talking about:
They start with something like to whom it may concern and end with expecting your reply. Sometimes their english is quite broken or their actual pitch (or ask) is so vague it’s impossible to respond to.
Those kinds of cold emails deserve to be deleted.
But not all cold emailing is a waste of time.
In fact, over the last few years, I’ve brought in over $200,000 in new business just from my cold emailing efforts.